Universal Pictures and Cepia LLC Join Forces for First-Ever Zhuzhu Pets® Global Marketing and Distribution DVD and TV Alliance

Multi-award winning toy phenomenon to debut two feature-length films on DVD

ST. LOUIS, June 8, 2011 /PRNewswire/ -- Cepia LLC, the maker of ZhuZhu Pets®, the world's favorite interactive hamsters, today announced a worldwide television rights and home entertainment arrangement with Universal Pictures to release two feature-length, animated films, "Quest for Zhu™" and "Power of Zhu,™" to debut exclusively on DVD in 2011 and 2012, respectively. The announcement was jointly made today by Russ Hornsby, CEO, Cepia LLC, Craig Kornblau, President of Universal Studios Home Entertainment and Eddie Cunningham, President, Universal Pictures International Entertainment.

To view the full press release, click here.

To watch the trailer for the Quest for Zhu, click here.

Zhuzhu Babies™ Win Dr. Toy's Best Vacation Products for 2011

June 6, 2011 -- Following in the footsteps of the original ZhuZhu Pets®, ZhuZhu Babies™ are reigning in success. The brand just won Dr. Toy’s Best Vacation Products for 2011. The Dr. Toy Guide was first designed to ensure safe, kid-friendly, educational products by child specialist Stevanne Auerbach. This particular award acknowledges the most elite brands of toys that perfectly educate, entertain, and delight children while they are traveling. Congratulations ZhuZhu Babies™!

To read the full press release, click here.

Zhuzhu Pets® Ice Cream Dream

Time to Play Magazine

June 6, 2011 -- There's a new summer theme for the popular ZhuZhu Pets hamsters—ice cream. It all begins with brand new brightly colored ZhuZhu Pets. These colorful pets still incorporate their own individual sounds, personalities, unique birthmarks, and silly names like the original ZhuZhu Pets, but now they come in a rainbow of different bright, summertime-inspired colors and patterns. Each colorful ZhuZhu Pet retails for about $9.99. With the Ice Cream Parlor, kids can pretend that the playful hamsters can order ice cream from the drive-thru or scoop it up inside the ice cream parlor. This playset comes with a variety of themed accessories. It retails for about $19.99. The Ice Cream Truck is ZhuZhu-powered. Place one of the hamsters inside the vehicle to watch it "drive" the truck. The truck also plays music, just like real ice cream trucks. This playset comes with a driver's hat for your ZhuZhu Pet to wear and cardboard ice cream pieces. It retails for about $12.99.

Zhuzhu Pets® Visit The Phoenix Children's Hospital

Pediatric patients at Phoenix Children’s Hospital received a special delivery of ZhuZhu Pets as part of a toy donation made by toy maker, Cepia LLC on May 10, 2011.


Zhuzhu Pets® Take Home Gold

“Random Acts of Zhu” Honored With 2011 Gold SABRE Award

ST. LOUIS (May 11, 2010) – Cepia LLC, makers of ZhuZhu Pets®, last night were awarded the 2011 Gold SABRE Award for “Random Acts of Zhu” (RAZ) at the awards ceremony hosted by the Holmes Group on Tuesday, May 10, 2011 in New York City. The SABRE awards honor the year’s best public relations programs and communications campaigns.

To view the full press release, click here.

New Colorful Zhuzhu Pets® Receive The National Parenting Center's Seal of Approval

The National Parenting Center's Seal of Approval program, created in 1990, identifies the finest products and services being marketed to the parent/child audience. From educational and entertainment products and equipment to travel destinations, the consumer oriented testing process solicits evaluations from parents and their children. This award signifies to other parents that their peers have acknowledged a product's quality and desirability based on a wide variety of determining factors including level of appeal, design and presentation, desirability, sturdiness and interactive stimulation. Testing results are also based on comments received by testers.

Zhuzhu Pets® Picks Up Six International Awards in Russia, The Czech Republic, and Australia!

Prestigious property ZhuZhu Pets® has picked up yet more Toy of the Year Awards in territories across the globe, in recognition of its international success and popularity.

Most recently, the brand picked up a "Golden Bear Award", for being the Toy of The Year in Russia. This new award was developed for 2010 by the Russian Toy Association, and Unitoys, ZhuZhu Pets® distributor for the region, is the first company to have ever received it!

In addition, ZhuZhu Pets® recently picked up the Czech Republic’s Toy of the Year Award for 2010. The distributor for the region, Smartlife, was also awarded Best Interactive Toy for the ZhuZhu Pets® range, demonstrating that the brand has really made a mark in the territory.

Finally, Australian distributor, Hunter Products, celebrated the announcement of three prestigious toy awards, firstly winning the Australian Toy Association’s Girl’s Toy of the Year for ZhuZhu Puppies™. The brand also shone at the Toy Fair GFK Awards, picking up Top Selling Toy of the Year for value, and Top Selling Toy in all of Australia.

ZhuZhu Pets® success has continued to gain pace and reach diverse territories across the globe and these new awards add to the impressive list of international accolades ZhuZhu Pets® has achieved so far, which include Toy of the Year in The US, UK, Norway and Brazil, and at the 2011 London Toy Fair, Feature Plush Toy of the Year and Best New Girl’s Toy.